How Accrue SERP scaled OffiNeeds’ traffic from 900 to 3,000 visits/month.

  • Niche: Corporate gifting
  • Target location: India
  • Objective: Ranking high-buying intent pages

100+

organic leads every month

250%+

organic traffic growth in 28 days

Background of the project

OffiNeeds.com is a corporate gifting company based in India. The company helps organizations to plan their corporate gifting campaign.

They provide various services, from corporate gifts to building custom merchandise stores.

  • Niche: B2B Corporate gifting
  • Target location: India
  • Branches: Bangalore, Chennai, and Hyderabad.

Challenges before working with Accrue SERP

Before we started, OffiNeeds was an eCommerce website. After the migration from an eCommerce site to a content-heavy site, the total number of pages has drastically decreased.

Because of this huge change on the site level, we found many technical issues such as:

  • Broken links
  • Pages with no H1 tags
  • Adding alt tags
  • The majority of the pages aren’t optimized for the target keyword
  • Lots of dummy pages were indexed (increasing the crawl budget unnecessarily)
  • Orphan pages (weak internal linking structure), etc.

Also, another key challenge was the lack of optimization of the key corporate gifting pages in terms of content relevance, heading structure, and backlinks.

Results we achieved ⭐

What we did

Here is the complete process that we followed:

Phase I:

Quick SEO Wins OffiNeeds, transitioning from eCommerce to content-centric, tackled low-effort SEO improvements initially. This phase emphasized:

  1. Identifying Opportunities: Prioritizing quick SEO wins like optimizing metadata, fixing technical issues, and updating content based on Google Search Console data.

  2. Addressing Site-level Issues: OffiNeeds addressed technical glitches like broken links, missing H1 tags, and unoptimized pages, enhancing crawl efficiency and user experience.

  3.  Over 3000 dummy pages were identified and removed, streamlining crawl budget and improving search visibility.

  4. Enhancing Navigation: OffiNeeds revamped site navigation, prioritizing important pages to reduce crawl depth and facilitate easier user and bot access.

Phase II:

Advanced Content Strategy In the subsequent phase, OffiNeeds focused on intensive efforts including:

  1. Content Analysis: Analyzing existing content performance to identify underperforming pages and strategize improvements.

  2. Audience and Keyword Research: Employing diverse methods like audience insights, competitor analysis, and question mining to uncover valuable content opportunities.

  3. FAQ Integration: Creating an extensive FAQ section to address customer queries, enhance user experience, and potentially secure featured snippets.

  4. Brand Optimization: Enhancing OffiNeeds’ online entity by providing accurate information across platforms to improve visibility and credibility.

  5. Content Hub Creation: Developing a centralized hub for corporate gifting-related content to improve topical authority and user navigation.

  6. Link Building: Employing a diversified link-building strategy, including business directories, guest articles, and linkable assets, to enhance OffiNeeds’ backlink profile.

  7. Regional Page Development: Identifying regional opportunities and crafting tailored content to cater to specific market demands.

  8. Third-Party Review Acquisition: Focusing on garnering third-party reviews to enhance OffiNeeds’ reputation and credibility, crucial for E-A-T signals.

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If your business has found a product-market fit and your customers are already searching for your products or services on Google, we can make SEO your biggest business growth engine.

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