Why we started Accrue SERP
Before we share the reasons why we started Accrue SERP, let us explain what our company name represents
- “Accrue”— Means growth over time. This signifies our commitment to driving real business growth (leads, conversions, etc.) not just website traffic.
- “SERP”—An acronym for “Search Engine Results Page” which symbolizes our core focus on SEO.
So Accrue SERP stands for helping clients make SEO their biggest business growth engine over time.
Working with 60+ SEO clients over the last 5 years, Himanshu Sharma and Sk Rafiqul Islam understand what it takes to help businesses generate positive ROI from their SEO efforts.
It wasn’t just about ranking websites, it was about helping businesses connect with their target audience, build brand authority, and ultimately, achieve sustainable growth.
However, as we collaborated with various clients and observed the broader SEO industry, we noticed some concerning trends.
Many SEO agencies and consultants seemed to prioritize short-term gains over building sustainable strategies for their clients. This includes:
👉 Site traffic per month > number of leads generated per month
We also observed a disconnect between SEO efforts and other marketing channels, preventing the potential for holistic online growth.
That’s why we built Accrue SERP.
To change the SEO approach of brands FROM traffic-first SEO TO outcome-based SEO (traffic, leads, and conversions).
Meet the founders 🏆
Sk Rafiqul Islam
At Accrue SERP, Rafiqul is the SEO and content marketing strategist who works closely with clients and ensures the execution goes as per the strategy.
He strategizes the content and organic growth strategy for brands.
Back in 2017, I started blogging as a part-time hobby and created my first blog during my college days— which later helped him offer SEO and content services.
Since 2021 Rafiqul has been working as a freelance SEO consultant and so far he worked with 65+ clients across different industries such as B2B, eCommerce, SaaS, etc.
He is also featured on some popular websites such as Yourstory, Coursera, IndieHackers, MarketMuse, etc.
Currently, he is running a Content Marketing VIP newsletter which is trusted by 1900+ SEOs and content marketers.
Himanshu Sharma
At Accrue SERP, Himanshu handles everything related to technical SEO and link-building strategies.
He also manages the content team at Accrue SERP to create quality content that drives conversions.
Himanshu Sharma is a seasoned SEO Consultant with over 8 years of experience under his belt.
His expertise is sought after by more than 300 businesses he has consulted for, and his passion for SEO extends to mentoring over 100 students in the field.
Himanshu’s journey into SEO began in 2013 with a simple yet common goal: growing the visibility of his first blog, called Presentslide.in.
Currently, Himanshu is also running a successful startup media platform called KeeVurds.