How Accrue SERP helped a B2B services agency from 0 to ₹3 Cr.+ revenue.

  • Niche: Content writing and content marketing service provider
  • KPIs: Number of organic leads generated

0-5,000+

organic visitors/month

200+

organic leads a month

₹3 Cr+

from 0 to INR 3 Cr+ yearly revenue

Background of the project

It was a content writing agency that was working on a mediator model. Writers were able to join their platform and bid on content writing projects to get projects and work on them.

In the complete process, they used to earn a commission for every completed project based on the project value and scope of work.

Challenges Before Working With Accrue Serp

When they connected with us, they wanted to scale their business further and provide additional services on their platform. 

They were facing various issues with the platform they had built, their business model, and their organic presence. The leads were being generated only through Facebook and Instagram ads and the ROI was negative even after working for a few months.

We had multiple meetings with their decision-makers to discuss all the major issues and come up with a solid pivot strategy.

Results we achieved ⭐

  • Helped them in rebranding their website and pivot to a different model
  • Scaled organic leads from 0 to 200+ B2B leads a month
  • Helped them generate a yearly revenue of INR 3 cr+
# of leads captured per month

What we did

Here is the complete process that we followed to scale their B2B services business:

1. Market Research

We started our consultation process by understanding their target market and why they were not able to connect with the right audience.

Insights from the research allowed us to understand the major issues with their business model and what alternative approach we can work with.

Also, we analyzed several competitors to prepare a plan for the pivot and scaling of the business.

2. Pivot Strategy

Based on our research, we strategized the pivot strategy and suggested the following changes to the team:

  • For the Indian market, a fully managed service model would be better instead of a mediator model for the content industry.
  • A team of in-house and contract-based freelance writers will be created to provide high-quality services.
  • The content process will also include editing and SEO-optimization activities to deliver publish-ready content.

The team accepted the suggestions and we helped them shift to the pivot in a few weeks.

3. Setting Up The Website

As we rebranded into a different brand and business model, we shifted from a custom-coded platform to WordPress. The service offerings were clear and simple and thus WordPress felt like a better option.

After setting up the basic pages, we also prepared the guidelines for:

  • Service Pages to list down various services
  • Location pages to target different locations
  • Industry pages to target different industry-related queries
  • Knowledge base to share short knowledge bytes and myth-busters
  • Resources segment to share free resources for lead generation

4. Content Creation & Publishing

For all the website pages and blog articles, we prepared in-depth content briefs having actionable strategies for the team to work on. This allowed the team to set up 40+ landing pages and 7-8 articles a month.

5. Off-page SEO

With the ongoing publishing of content and service pages, we also worked on various off-page strategies to generate quality backlinks.

We worked on:

  • Quality guest posts with research-based content
  • Outreach-based backlinks for editorial backlinks
  • Publishing link-worthy articles to receive high-authority natural links.
  • Used platforms like Featured and HARO to receive editorial backlinks
  • Published Startup stories on various platforms to attract genuine links and mentions

6. Lead Generation

Each and every landing page was optimized for lead generation. The pages had three lead generation forms as shared below:

  • A form in the hero section to take content requirements.
  • A form in the middle of the page to let users download samples by providing their details.
  • A form at the very end with some USPs and a free consultation CTA.

Apart from that, every blog had CTAs and in-line resources attached to generate leads from organic visitors. 

This allowed them generate quality leads on a consistent basis.

Hire Accrue SERP for outcome-based SEO services.

If your business has found a product-market fit and your customers are already searching for your products or services on Google, we can make SEO your biggest business growth engine.

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