How Accrue SERP helped a B2B website generate high ticket leads.
- Niche: B2B
- Website age: New website
- Objective: Driving qualified leads
60+
organic leads every month
20+
with only 20+ articles
0-1200
organic visitors a month
Background of the project
It was a B2B website in a niche segment where only a few big players had captured the market. The traffic potential for such a market is low but each converted lead is worth thousands of dollars if not lakhs.
They only had the website work as a digital brochure and no organic work was done to generate traffic and leads.
Challenges before working with Accrue SERP
When the client approached us, their website had been hacked recently and their first request was to recover the website somehow to the initial state.
Once we got their website recovered from an older backup, we found several issues as listed below:
- They only had a few category and product pages on the website too with inadequate information and a lack of CTAs.
- There were only 4 blog articles published to fill the space.
- While recovering the website, the content got corrupted in several places and needs to be fixed.
- The backlink profile only had a few spam links generated automatically over the years.
Results we achieved ⭐
Growth numbers:
- Scaled the organic traffic from 0 to 1200/Month
- Allowed them to generate 60+ Leads a month
- The Traffic is Growing 20% Month-on-month
What we did
Here is the complete process that we followed to revive the website and scale it for organic lead generation:
1. Website Restoration
The first step was to recover the website from an old backup. We connected with the Hosting provider and got the website up and working.
2. Technical Fixes
The website was recovered but had various issues with already-published content and website structure. Some content pieces got corrupted and many internal links were also leading to spam websites.
We analyzed the website, listed all the major technical issues, and fixed them by collaborating with the website managers and writers.
2. Content Strategy
After fixing all the technical issues, we started planning the content including the blog articles and landing pages.
It started with researching the audience, looking for queries that the audience was looking for, and segmenting the queries based on their intent, requirements, and more.
Then we created content briefs for each and every page that we wanted to publish. This allowed the writers to craft quality content based on the provided guidelines.
3. Content Publishing
The writers prepared the content and then they were published regularly on the website.
We decided to publish around 20+ landing pages based on the keyword research we performed. Each of the landing pages targeted a particular product type that the client was offering.
Also, the landing pages had enough content to describe the products, testimonials showcasing product quality and trust, and call-to-action items to generate leads.
Apart from that, we also published 1 article a week supporting the landing pages and answering product-related queries for the B2B audience.
4. Off-page SEO
Along with a solid foundation of content, we focused on building an off-page presence as well.
We worked on:
- Quality guest posts with research-based content
- Outreach-based backlinks for editorial backlinks
- Publishing link-worthy articles to receive high-authority natural links.
Hire Accrue SERP for outcome-based SEO services.
If your business has found a product-market fit and your customers are already searching for your products or services on Google, we can make SEO your biggest business growth engine.