How Accrue SERP helped a career website reach from 0 to 1.4M+ Visitors.
- Niche: Career guidance
- Website age: New website
- Objective: Driving more organic traffic (ad revenue)
0-1.4M
Organic visits in 2 years
5,000+
Revenue generated
90+
Quality and buying intent articles
Background of the project
It is a career guidance website that shares resources, guides, and expert interviews to help students choose the right professional career path.
The website was started to reach the masses with the right resources at the right time.
The main revenue models for the website were:
- Guest articles
- Google Adsense
- Paid mention to authority brands
Challenges before working with Accrue SERP
In spite of publishing the first few articles, the website was not able to build a presence on the SERP. The revenue pipeline was dry and thus we started working on various SEO strategies and took over the complete SEO process.
Results we achieved ⭐
Growth numbers:
- Scaled the traffic from 0 to 1.4 Million Total Visitors
- The highest traffic it received was around 80,000 Visitors a Month
- The website was able to generate $5000+ in revenue.
What we did
Here is the complete process that we followed to scale the website to the above numbers:
1. Audience Research
We started with building a persona for the website and what the audience was looking for. Also, we segmented the users based on their requirements, needs, and current position in the funnel.
This allowed us to focus on each segment and generate tailored content for them.
2. Content Strategy
We researched several competitors, community forums, and other content channels to find all the relevant queries users are searching for.
Also, we prepared in-depth content briefs for the team of writers so that we could create content that was both helpful and reliable.
3. Technical SEO
On the technical side, there were only a few issues as the website was simple and content-focused. We fixed the technical issues in just a few days and the site was all good to shine!
4. Content Publishing
The writers prepared the content and then they were published regularly on the website.
We decided to publish around 2 articles a week following the best SEO practices to make sure that each article has some main elements including:
- Internal links to other relevant articles
- Proper formatting of the content along with subheads, bullet points, quotes, etc to make the content easy to consume and engaging.
- At least 2-3 images with proper Title and Alt tags
- External links and references to facts, reports, research papers, and more to back our information.
- Mention the author along with a bio, link to the social media handles, and why the reader should trust them.
5. Off-page SEO
Along with a solid foundation of content, we focused on building an off-page presence as well.
Our main focus with the off-page activities was to showcase the website as an authority resource for students and learners.
We worked on:
- Quality guest posts with research-based content
- Outreach-based backlinks for editorial backlinks
- Publishing link-worthy articles to receive high-authority natural links.
💡 One of our articles even received a link from a digital research paper as our website was publishing link-worthy content regularly.
Hire Accrue SERP for outcome-based SEO services.
If your business has found a product-market fit and your customers are already searching for your products or services on Google, we can make SEO your biggest business growth engine.