How we generated 60+ high-quality backlinks for our clients.

Before we explain our detailed process, let’s understand the backlink type we acquired.

“We don’t BUY backlinks, we EARN quality backlinks for your brand by answering journalists’ queries.

Here’s how:

Journalists from popular websites request contributions or answers from industry experts to include them in their articles. This helps them create quality content rich with expert insights.

So, our team at Accrue SERP will answer those journalist queries coming from the most relevant websites on behalf of your brand.

This creates a win-win situation.

Journalists get expert insights and we earn you a backlink from high-quality websites in return.

We answer journalists’ questions using platforms like Help a B2B Writer, Sourcebottle, HARO, etc.”

Let’s dive into our process:

Step 1: Registering on HARO and other platform

Accrue SERP team registers on the platforms similar to HARO (Help a Reporter Out) and HelpB2BWriter that connects journalists with subject matter experts.

This gave them access to a pool of relevant questions from high-authority websites.

Step 2: Finding the right questions to answer

We then carefully selected questions from websites with a Domain Rating (DR) of at least 20 and monthly traffic of 5,000 or more. 

This ensured the backlinks would come from reputable, high-traffic sites, rather than low-quality, manipulated websites.

Step 3: Writing expert-level answers 

Our detailed process includes:

1. Our in-house team collects raw insights from internal experts on the question topic.
2. Having their writer transform the raw inputs into well-researched, personally-written answers that provided genuine value for the journalists.
3. Editing the answers using a checklist to ensure high quality before submission.

This approach resulted in a 30-40% conversion rate, meaning 4 out of every 10 submitted answers earned a backlink.

Step 4: Tracking the status of our backlinks

Accrue SERP monitored the status of their submitted answers, as it can take 1-4 weeks for websites to review and publish the content. This allowed them to plan their link-building strategy accordingly.