How Accrue SERP scaled KeeVurds.com from 0 to 150,000+ monthly visitors.

  • Niche: Startup media platform
  • Website active age: 3+ years
  • Monetization: Display ads, sponsored posts, and featured stories

150,000+

organic visits/month

150+

organic leads/month

400+

published Indian startup stories

Background of the project

The website was initially started as a business directory platform where businesses were allowed to create their listing under various categories. They were adding new segments on the website and were publishing content under each segment.

Challenges Before Working With Accrue Serp

When we started working with the website, they didn’t had a clear strategy in mind, and also the content plan was also not in a perfect manner.

After our initial discussion, we finalised a few main segments that we wanted to focus on. Also, for each of the segments, we planned a complete content plan along with other strategies including outreach, brand building, content publishing, and more.

Results we achieved ⭐

  • Scaled the organic traffic from 0 to 150.000/Month
  • Allowed them to generate 150+ Leads a month 
  • Helped startups generate revenue from KeeVurds through multiple sources.
Featured (paid) brand stories

What we did

Here is the complete process that we followed to scale the startup media platform:

1. Market Research

We started our process with complete market research based on our initial discussion with the client. 

Through our research, we found a number of gaps in their content strategy, new audiences, and multiple issues in the approach they were focusing on.

2. Content Strategy

Once the research was completed, we started planning content for each segment and also prepared multiple SOPs for each of the content types that we will be publishing on the website.

Here are a few segments that were finalised:

  • Agency Directory: A place to list agencies under various categories.
  • Startup Stories: A place where success stories and funding updates are shared.
  • Case Studies: A place where case studies from leading agencies and freelancers were shared.
  • D2C Directory: A place where growing D2C brands are listed and featured.
  • Business Blog: A place where in-depth guides related to the business world are published.

3. Setting Up Processes

For each segment, we prepared in-depth processes with all the required details for the team. These processes included everything right from email templates to survey forms required to take details from businesses.

4. Content Creation & Publishing

We researched topics and keywords for the blog segment and created content briefs for the writers. Every month around 7-8 articles were published on the website.

Apart from that, 1-2 startup stories were published every week and they were repurposed on various other platforms.

4. Off-page SEO

While focusing on the on-page and technical sections, we also focused on the off-page SEO process to get high-quality and authoritative links.

We worked on:

  • Quality guest posts with research-based content
  • Outreach-based backlinks for editorial backlinks
  • Publishing link-worthy articles to receive high-authority natural links.
  • Used platforms like Featured and HARO to receive editorial backlinks

Hire Accrue SERP for outcome-based SEO services.

If your business has found a product-market fit and your customers are already searching for your products or services on Google, we can make SEO your biggest business growth engine.

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